PRIVACY POLICY
Mindful Movement Centre Ltd. operating as Mindful Movement Centre, respects your privacy and uses your personal data in an effort to fulfill our commitment to offering and providing an unparalleled member experience. This Privacy Policy (“Privacy Policy”) describes the privacy practices of Mindful Movement Centre, including the types of personal data we collect from our members and guests and from other users of http://www.mindfulmovementcentre.com and the downloadable Mindful Movement Centre-branded mobile app (collectively, “Digital Properties”), how we use this personal data and with whom we share it. When we refer to personal data in this Privacy Policy, we mean any information relating to an identified or identifiable natural person.
By using the Digital Properties, you are acknowledging that you have read, understand, and agreed to the terms and conditions of this Privacy Policy and expressly consent to our collection, use, and disclosure of your personal information, as described in this Privacy Policy.
Effective Date: This Privacy Policy was last updated on: August 1, 2018
WHAT INFORMATION WE COLLECT:
We may collect personal data from you when you access and use Mindful Movement Centre location and/or the Digital Properties. The personal data you provide directly to us through your interactions with Mindful Movement Centre and the Digital Properties will typically be apparent from the context in which you provide that information. Mindful Movement Centre may also automatically collect certain personal data and information from you while you are interacting with Mindful Movement Centre and Digital Properties. In particular, we may collect information in connection with:
Contact Information: We collect your name and other contact information, such as e-mail address, mobile or other phone numbers, mailing address, and postal code when you fill out a contact form, inquire about our business and membership opportunities, register to use Mindful Movement Centre as a guest or with a trial membership, sign up for our mailing lists or enter any sweepstakes or contest we may offer.
Communications and Surveys: We will also collect any information you provide to us in your communications with us, including through emails you send us, exchanges with personnel in our Mindful Movement Centre studio, and through social media. On occasion, we will ask members and other individuals to provide feedback by completing a survey, and we will collect any information you choose to provide in completing a survey.
Membership and Studio Usage Information: If you are a member, we will collect information about how you use and interact with Mindful Movement Centre and the Digital Properties, including the classes you book or add to your schedule and information provided when you purchase or schedule personal training sessions.
Demographic and Fitness Information: We will collect certain demographic information, including your date of birth, age, gender identity, when you join or visit Mindful Movement Centre. In addition, as a Mindful Movement Centre member we may collect certain personal data that you provide regarding your fitness and health, performance metrics current and past injuries and surgeries, nutritional information, and fitness goals, during the course of your membership such as when you complete a fitness assessment or participate in personal training and may also gather information about you that is developed by our personnel, such as training session logs and notes taken by our instructors and other Mindful Movement Centre staff. As a member, we may also collect your photograph, CCTV video footage, and certain biometric data for identification and authentication purposes.
Digital Account Registration: If you are a member and establish an account on the Digital Properties we will collect your username, password, and membership number, as well as any other information you provide in connection with your Digital Properties, account and account preferences, such as a profile picture. If you have established a Digital Properties account, you may log in to it in order to review and update your information and preferences.
Transaction Information: Information related to your purchase(s) of goods and services with Mindful Movement Centre, such as your credit/debit card information, billing address, the goods and services purchased, and other related transaction information.
Social Media and Third-Party Apps: If you link your social media profiles and accounts to the Digital Properties, or otherwise interact with Mindful Movement Centre through social media networks (e.g., by clicking a Facebook “like” button) or “check-in” to our studio through social media, information may be made available to, and collected by Mindful Movement Centre through those social media profiles and accounts. In addition, if you elect to connect any third-party fitness devices or apps to Digital Properties in order to utilize certain features and functionalities, we may collect information about you from such third-party apps.
Usage Information: We may automatically collect certain information about how you use and interact with the Digital Properties and Mindful Movement Centre, such as the time and duration of your visit, search query terms you may enter, and the Digital Property pages, features, and content you access and how you interact with those pages, features, and contents.
Technical Information: When you use the Digital Properties, we may automatically collect information about your Internet connection, browser, or computer/device, including IP address or device ID, browser type, operating system information, time zone, click stream information, page response times, and download errors.
HOW WE USE YOUR PERSONAL DATA
We use your personal data to provide you with the services, products, and information you request, administer your membership and respond to your inquiries and questions, deliver a more relevant and curated experience with Mindful Movement Centre and Digital Properties, and satisfy our other business purposes and needs. We use your personal data for these purposes because we have a legitimate business interest in providing services to our members, guests, and other interested individuals that is not overridden by your interests, rights, and freedoms to protect personal data about you. In particular, we may use your personal data in connection with:
Membership Administration: We process your personal data as necessary to perform our contractual relationship with you as a member or recipient of certain ancillary services such as personal instruction, including by providing you with administrative and operational communications, announcements and information such as information regarding changes to studio hours, billing notifications and appointment reminders. We reserve the right to use any contact information held on file (including email, mailing address, and telephone or mobile phone) to communicate with you in relation to administering your membership.
Promotional and Marketing Communications: We use your personal data to provide special offers, promotions, and information about Mindful Movement Centre and our service offerings to you. We may also use your personal data to determine if you are eligible for certain offers. We may also send you newsletters and information about products, services, and promotions of our business partners and affiliates that we think you may find interesting.
Where required by applicable law, we will obtain your consent to send you marketing communications. If you do not wish to receive any marketing emails, you can opt out of future mailings by clicking on the unsubscribe link located at the bottom of the relevant email. If you are a member and have established an account on Digital Properties, you can also unsubscribe at any time by logging in and adjusting your communications preferences. Although we strive to update our email list as frequently as possible, you might receive another promotional email before we are able to remove you from our lists. If you are a member, please note that even if you opt-out of receiving promotional emails, you will continue to receive administrative and operational communications regarding your membership, such as notices regarding billing, as described above.
Personalized Experience: If you are a member, we may use your personal data to deliver a more relevant and curated experience to you, including by recommending services or content we think you will enjoy. As part of our effort to provide a personalized experience, we may combine personal data collected through the Digital Properties with other information that we have collected from you in the course of your relationship with Mindful Movement Centre.
Business Purposes: We use personal data for our legitimate business purposes, including to operate, evaluate and improve our business and services; develop new businesses, services, and solutions; perform market research; advertise and market our business, services, and solutions; determine the effectiveness of our advertising and marketing; analyze our businesses, services, solutions, and Digital Properties; and improve our security administer the Digital Properties. This may include aggregating information regarding you across our entire user base or part of our user base.
We may also use your personal data to protect us against and prevent fraud, claims, and other liabilities and to comply with or enforce applicable legal requirements, industry standards, and our policies and terms. We use personal data for these purposes when it is necessary to protect, exercise, or defend our legal rights, or when we are required to do so by a law that applies to us.
We do not use personal data to make decisions based solely on automatic processing in any way that would produce legal effects concerning you or otherwise similarly significantly affect you. If we plan to use the Personal Data that you provide to use for other purposes, we will provide an additional privacy notice to you to describe the purposes for which we will use the Personal Data and, as may be required by applicable law, our legal basis for doing so.
HOW WE SHARE YOUR PERSONAL DATA
Except as described in this Privacy Policy or in other situations where we have otherwise provided you with prior notice and, to the extent required by applicable law, obtained your consent, Mindful Movement Centre does not sell, rent or otherwise share your name, e-mail address, or any other identifiable personal data to third parties. We may, however, share your personal data for the following reasons and with the following persons:
Service Providers: We may share personal data with other affiliates, companies, and individuals who perform services or functions on our behalf, including providers who help Mindful Movement Centre maintain the Digital Properties, sending postal mail and e-mail, manage and update member lists and records, analyze data, provide marketing assistance and facilitate customer service. We take steps to ensure that all service providers access and use your personal data only to perform their functions, but may not use it for other purposes. However, in certain instances service providers may use aggregated, de-identified information for their reasonable business purposes such as improving their products or services or for statistical reporting.
Social Media and Third-Party Apps: We may share information with social networks when you interact with the Digital Properties (e.g., clicking a Facebook “like” button) or connect your social media accounts to the Digital Properties. If you elect to connect Third-Party Apps to the Digital Properties, your information may also be shared with these third parties. Please see below for more information on this, as we do not control these third parties or their privacy practices.
Affiliates: We may share your personal data with other Mindful Movement Centre Ltd entities and affiliated companies for our legitimate business purposes, such as administering our databases, providing you with services and products you have requested, and otherwise administering your membership, enabling our affiliated companies to provide you with services and products, and sending you the information you have requested or we think you may like about our affiliate’s services, products or solutions.
Compliance and Protection: We may disclose your personal data as required or permitted by law or legal process, including to respond to a court order or a request from a governmental or law enforcement agency; in connection with an investigation of suspected or actual fraudulent or illegal activity; to enforce or apply our membership agreement, terms of use or other agreements we may have with you; and where we believe disclosure is necessary or appropriate to prevent physical harm or financial loss or otherwise protect the rights, property, or safety of Mindful Movement Centre, its affiliates, our users, members or employees, or others.
Corporate Transactions: In the event of a reorganization, merger, sale, dissolution, or liquidation of Mindful Movement Centre or any of its affiliates or assets, we may transfer any and all personal data we have to the relevant third party or affiliate in connection with any sale or transfer of Mindful Movement Centre, or any of its affiliates or assets, including in connection with a merger, reorganization, dissolution or liquidation.
Aggregated Information: We may also share aggregated statistical data with our business partners and prospective business partners that include your demographic or other information such as how you interact with Mindful Movement Centre but does not identify you. We reserve the right to provide any and all such aggregated and de-identified data to third parties.
Social Media and Third-Party Apps: We may share information with social networks when you interact with the Digital Properties (e.g., clicking a Facebook “like” button) or connect your social media accounts to the Digital Properties. If you elect to connect any third-party apps to the Digital Properties, your information may also be shared with these third parties. Please see the “Links to Third-Party Sites” section below, as we do not control these third parties or their privacy practices.
Text Messages: In certain instances, the Digital Properties may allow you to elect to communicate with Mindful Movement Centre by using text messages, including in connection with scheduling a visit to Mindful Movement Centre. By electing to receive text messages, you are expressly consenting to receive text messages made using an automatic telephone dialing system from Mindful Movement Centre or its service providers, and you also understand and agree that data rates and charges may apply and that you are solely responsible for all associated costs assessed by your telecommunication carrier or provider. Providing this consent is not a condition of becoming a member of the Mindful Movement Centre or receiving any goods or services from the Mindful Movement Centre.
COOKIES POLICY
We collect certain information by automated means when you visit the Digital Properties, through various means such as "cookies," "web beacons" and IP addresses, as described below. A “cookie” is a small text file that a website saves on your computer or mobile device when you visit the site. We use cookies to tell us whether you have visited us before or if you are a new visitor. We also use cookies to help us identify site features in which you may have the greatest interest. Cookies may also enhance your online experience by saving your preferences while you are visiting a particular site. Web beacons” (also known as Internet tags, pixel tags and clear GIFs) allow third parties to obtain information such as IP address, the URL of the page on which the beacon appears, timestamps, browser type, and the information in cookies set by the third party. The Digital Properties use the following types of cookies and web beacons:
Strictly Necessary: These cookies are necessary for the Digital Properties to operate properly and facilitate your use of its features. Without these cookies, certain services cannot be provided. These cookies help us understand information, such as your session ID and other server authentication information. This category of cookies should not be disabled. If you use your browser settings to block them, we cannot guarantee your security or predict how the Digital Properties will perform during your visit.
Your Choices: In addition to visiting the third-party sites above, you can manage cookies through your web browser. Most browsers will tell you how to stop accepting new cookies, how to be notified when you receive a new cookie, and how to disable existing cookies. You can find out how to do this for your particular browser by clicking "help" on your browser’s menu or by visiting www.allaboutcookies.org. Please note, however, that if you disable cookies you may not be able to take full advantage of all features and functionalities of the Digital Properties. The following external links will explain how to manage cookies for the most common browsers:
In addition to the browser-based controls, you can manage third party cookies by visiting http://aboutads.info/choices/ and http://youronlinechoices.eu
PROTECTION AND RETENTION OF PERSONAL DATA
Equinox maintains technical and organizational safeguards to ensure an appropriate level of security and confidentiality for your personal data, in accordance with our policies and any applicable laws. We keep your personal data for the time period necessary to achieve the purposes outlined in this Privacy Policy, taking into account any record retention requirements under any applicable laws.
Your Rights: Subject to applicable law, you have the right to request access to and rectification of the personal data we maintain about you, to request the restriction of the processing of your personal data, or to object to that processing on grounds relating to your situation. As described under “Promotional and Marketing Communications” in Section 3 above, you have a right to unsubscribe from any marketing communications we may send to you. In addition, you may have the right to request the erasure of your personal data from Mindful Movement Centre’s systems in certain circumstances provided by applicable law. Subject to applicable law, where technically feasible and following your written request and verifiable identification, we will provide you with a copy of your EEA personal data in a structured, commonly used, machine-readable format. To exercise any of these rights, please contact Mindful Movement Centre. Please allow us a reasonable period of time one (1) month to respond to your request. You may lodge a complaint with a data protection authority if you are not satisfied with our response.
INTENDED FOR USE BY ADULTS
Mindful Movement Centre offers membership and services to individuals who are at least eighteen (18) years of age. However, teenagers that are at least sixteen (16) years of age may become members with the written consent of their parent or legal guardian. Similarly, the Digital Properties are intended for use by adults, and you must be at least eighteen (18) years of age or, for teenagers ages sixteen (16) and older, have parental consent, to provide personal data to Mindful Movement Centre. The Digital Properties are not intended for children under the age of thirteen (13), and we do not knowingly collect or store any personal data from children under the age of thirteen (13).
LINKS TO THIRD-PARTY SITES
The Digital Properties may contain links to or otherwise enable you to connect with other sites, social media platforms, or apps such as Facebook, Instagram, Twitter, YouTube, and Apple (collectively “Third-Party Sites”). We do not control Third-Party Sites and are not responsible for the privacy practices, contents, or nature of any Third-Party Site. If you choose to use any Third-Party Site, any personal data collected by such site or app will be controlled by the privacy policy of that third party. We strongly encourage you to read the privacy policies of Third-Party Sites, as their practices may differ from ours. TO THE MAXIMUM EXTENT PERMITTED BY LAW, WE ARE NOT RESPONSIBLE FOR THE PRIVACY PRACTICES OR THE COLLECTION OR USE OF YOUR PERSONAL DATA FROM ANY THIRD-PARTY SITES.
UPDATES TO OUR PRIVACY POLICY
We may periodically update this Privacy Policy, at our discretion, to reflect changes in our privacy practices, the Digital Properties, and applicable law. We will make any changes to this Privacy Policy by posting the revised policy to this page, and such changes will be effective from the date specified in the “Effective Date” section at the top of this Privacy Policy. You should check this page from time to time to ensure you are happy with our current Privacy Policy, and your continued use of the Digital Properties constitutes your acceptance of any changes and agreement to be bound by the modified Privacy Policy.
CONTACT MINDFUL MOVEMENT CENTRE
If you have questions regarding our Privacy Policy, please contact us at hello@mindfulmovementcentre.com. For general questions regarding Mindful Movement Centre or the Digital Properties please visit http://www.mindfulmovementcentre.com. Your feedback is always welcome and appreciated.